Avidity Events
STRATEGY12 min readMay 20, 2026

The Agile Shift: Applying continuous improvement methodology to live event production.

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Simon Gillmore

Founder & Chief Executive Officer at Avidity Events

Corporate events have historically been treated like launching a rocket: months of design, rigid sequencing, and once the countdown touches zero, there is zero room to pivot. If a keynote speaker runs 12 minutes long, the entire panel schedule collapses. If a breakout room reaches full physical capacity, hundreds of stakeholders are left standing in corridors.

At Avidity Events, we believe there is a better way. By applying the ADOPT Methodology (Assess, Design, Optimize, Perform, Transform) recursively in real time, events shift from rigid operations to dynamic, highly responsive experiences.

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Active Assessment Loops

Instead of reviewing attendance sheets three weeks after the closing remarks, our strategy teams deploy real-time digital counters at the entryways of every keynote hall. By feeding this telemetry live to our digital orchestration center, we can predict breakout overflows 20 minutes before they occur, allowing audio-visual systems to dynamically update foyer display boards with overflow streams. This proactiveness forms the core of our "Assess" phase.
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Avidity designs, tests, and deploys platforms and custom event technology stacks for all type of events, marketing departments and organisations.