The Agile Shift: Applying continuous improvement methodology to live event production.
Simon Gillmore
Founder & Chief Executive Officer at Avidity Events
Corporate events have historically been treated like launching a rocket: months of design, rigid sequencing, and once the countdown touches zero, there is zero room to pivot. If a keynote speaker runs 12 minutes long, the entire panel schedule collapses. If a breakout room reaches full physical capacity, hundreds of stakeholders are left standing in corridors.
At Avidity Events, we believe there is a better way. By applying the ADOPT Methodology (Assess, Design, Optimize, Perform, Transform) recursively in real time, events shift from rigid operations to dynamic, highly responsive experiences.
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Avidity designs, tests, and deploys platforms and custom event technology stacks for all type of events, marketing departments and organisations.